Why is Virtual Reality Becoming Important in the Hospitality Industry?

While many of the applications of modern virtual reality are entertainment-based, businesses are increasingly getting to grips with VR’s potential as a marketing tool, delivering important information to potential customers in a way they can actually experience, and stimulating multiple senses in the process.

Within the hospitality industry, VR has become particularly important, because of the amount of information the average customer needs before they will actually book a hotel room. Rather than reading through descriptions, which may or may not be trustworthy, it offers customers the chance to experience things for themselves.

For example, this potentially allows customers to experience a virtual recreation of a room within a hotel, or take a look at one of the nearby attractions. Essentially, this allows the hotel industry to benefit from the type of ‘try before you buy’ marketing that has been commonplace within the food industry for decades.

Of course, the practical uses for virtual reality technology do not stop when the customer has booked a hotel room. Indeed, those operating within hospitality management can continue to use VR to deliver information and allow customers to experience nearby attractions once they have arrived, adding to the hotel experience itself.

Examples of How to Use Virtual Reality Within the Hospitality Industry

The full potential of virtual reality within the hotel industry is only recently being recognised. Nevertheless, three of the best current uses of the technology are outlined below:

1. Virtual Travel Experiences

One of the most common uses of virtual reality in the hospitality sector so far has been the creation of virtual travel experiences, using 360 degree video technology. Through this, users can experience a virtual recreation of different aspects of travel, from the flight, to arrival, to some of the key sights.

Three examples of this can be seen below. The first is a video showing how the basic process works, and showing people who are wearing VR headsets and experiencing a virtual tour. Meanwhile, the second and third examples are 360 degree videos, which can be viewed with VR glasses or a Google Cardboard for a more immersive experience.

https://youtu.be/i6yMqXLnpN4

https://www.circleonestudios.com/360/NYC/

https://circleonestudios.com/360/GT/

https://www.circleonestudios.com/360/Rio/

2. Virtual Hotel Tours

Another common use of virtual reality technology within the hotel industry are virtual reality hotel tours. These tours can be made available on hotel websites, allowing guests or potential guests to take a look at their hotel room, or other parts of the hotel, before they book or before they arrive.

While these tours are best experienced with a VR headset, they can also potentially be made available to those without access to a headset on social media sites like Facebook, using its 360 video technology.

https://www.circleonestudios.com/360/Atlantis/

http://www.circleonestudios.com/360/cinnamon/

http://www.circleonestudios.com/360/rockyresort/

The hospitality and travel industry has realized the potential of virtual reality to attract guests, increase online revenue and generate more bookings. One way hotels are embracing this technology is with virtual tours. These interactive tours use virtual reality to give prospective guests an immersive, 360-degree walkthrough so they can explore the hotel before booking.

Top Three Benefits of Creating Virtual Tours for Potential Guests

When you incorporate virtual tour and interactive media into your hotel marketing campaign, you can enjoy these benefits:

1. Increased Bookings

Virtual tours make your website appealing and highlight captivating aspects of your hotel, which helps increase traffic. With a high-quality virtual tour and straightforward booking process, more customers will be motivated to make direct bookings with your hotel. You can even add direct calls-to-action at strategic points in the tour that lead to the booking page.

Interactive media also helps visitors stay hooked on your website for longer periods of time. This ensures they’ll continue browsing your site to learn more about your hotel and make a direct booking.

2. Long-Lasting First Impression

First impressions matter. If they’re positive, your guests will likely remember you for a long time. An engaging, interactive virtual tour helps grab your audience’s attention and create a positive first impression. With eye-catching features and media in the tour, your hotel will be more memorable to potential guests.

3. Interactive Experiences

Virtual tours and interactive media give your guests control over their experience. Every visitor has unique needs, and can interact with the media by zooming in or panning up, down, left and right. Customers love having the freedom to choose what to view.

 

 

Benefits Of 360 Virtual Tour For Real Estate

A rich interactive virtual tour is necessary to intrigue business clients in the best possible way. A 360° virtual tour can serve this purpose effectively. Using examples on this page, we shall illustrate some outstanding benefits of implementing 360° virtual tours on clients’ website.

Benefits of 360° Virtual Tours in Real Estate

  1. Customers prefer 360° Virtual Tours for home buying due to the fact that they saves gas, energy, time, and money specially when looking for homes out of town.
  2. Virtual Tours allow viewers to have an instant preview of the properties and narrow down their favorites.
  3. Virtual Tours also instill confidence in your business. The customer feels that you are a real estate developer or agent of good repute.
  4. Homebuyers will be able to get family and friends opinion of the property he/she wants to buy with a Virtual Tour.
  5. When an inquiry from a Virtual Tour comes in, that prospect is better informed and a higher quality contact.
  6. A Virtual Tour is the most convenient way of viewing a home where the homebuyer can tour a property from their computer, smartphone, tablet or VR headset from the comfort of their couch.

To get high resolution HDR virtual tours for your property or show apartments, please get in touch with us on: vt@circleonestudios.com

Ways to attract buyers with 3D Architectural Renderings

Living room of Vernon Blvd

After you finally jumped into the digital illustration train and have started impressing your customers with photorealistic architectural rendering examples its time to take the most of them and find more ways to catch your customers eye. There are a lot of things that can be done.

If you are outsourcing this services to an architecture rendering firm it will be a good idea to communicate this to them. We will list several important elements to take into consideration, many can be a bit obvious but you may have overlooked them.

1. Use realistic elements on interiors, such as fireplaces, lit candles or water sources.

2. Drop 3d models into your great architectural renderings as if someone lived there, elements such as half-full glasses, clothes, even pets are perfect to increase realism.

3. Don’t be afraid to create or incorporate a greenhouse on an empty space in the garden, or even a fish-tank. Every detail that is added will motivate your customers and will make them experience realism in your render.

4. Avoid 3 point lightning. If lightning seems artificial your render will quickly pass as a fake architectural illustration and your customers will not be impressed of your future project. It will be difficult to communicate the complete idea of how it will look like in reality.

5. Keep ambiences as empty as possible. If you place too many three dimensional models the rendering will take longer to complete and most of your customers attention will be lost on non important objects, plus they will forget to look at the property design you are presenting.

6. Use colors to your advantage. Keep colour theory in mind when you are choosing textures for your scene, remember that lightning also needs coloring as well as shadows.

7. Don’t doubt to make the same visualization on different times of the day. A special customer, like a bar entrepreneur, may want to see how its project appears during the night time.

8. Use your branding on the renderings. If there is a television make it broadcast your brand, if there are shirts use the company logo on them, personalize your digital selling material.

9. Don’t hesitate on using an architecture visualization inside another render, computer, television screens and even projectors are useful for this. You can setup a visual inside so that it reflects another interesting idea you have.

10. Blend your computer architectural rendering examples into one big tour. Adding a realistic architecture animation to your portfolio can really amaze your potential customers with your development.

11. Use ambience sounds for both: on 360 degrees virtual user controlled tours and on digital animated walkthroughs. They will make them interesting and will keep your customers attention for a longer time.

Which is better – App or Mobile website?

When it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. But if your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app, but it’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.

Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser.

Advantages of a Mobile Website vs. Native Apps

If your goals are primarily related to marketing or public communications, a mobile website is almost always going to make sense as a practical first step in your mobile outreach strategy. This is because a mobile website has a number of inherent advantages over apps, including broader accessibility, compatibility and cost-effectiveness.

  • Immediacy – Mobile Websites Are Instantly Available
    A mobile website is instantly accessible to users via a browser across a range of devices (iPhone, Android, BlackBerry, etc). Apps on the other hand require the user to first download and install the app from an app marketplace before the content or application can be viewed – a significant barrier between initial engagement and action/conversion.

  • Compatibility – Mobile Websites are Compatible Across Devices
    A single mobile website can reach users across many different types of mobile devices, whereas native apps require a separate version to be developed for each type of device. Furthermore, mobile website URLs are easily integrated within other mobile technologies such as SMS, QR Codes and near field communication (NFC).

  • Updatability – Mobile Websites Can Be Updated Instantly
    A mobile website is much more dynamic than an app in terms of pure flexibility to update content. If you want to change the design or content of a mobile website you simply publish the edit once and the changes are immediately visible; updating an app on the other hand requires the updates to be pushed to users, which then must be downloaded in order to update the app on each type of device.

  • Findability – Mobile Websites Can be Found Easily
    Mobile websites are much easier for users to find because their pages can be displayed in search results and listed in industry-specific directories, making it easy for qualified visitors to find you. Most importantly, visitors to your regular website can be automatically sent to your mobile site when they are on a handheld (using device-detection). In contrast, the visibility of apps are largely restricted to manufacturer app stores.

  • Shareability – Mobile Websites Can be Shared Easily by Publishers, and Between Users
    Mobile website URLs are easily shared between users via a simple link (e.g. within an email or text message, Facebook or Twitter post). Publishers can easily direct users to a mobile website from a blog or website, or even in print. An app simply cannot be shared in this fashion.

  • Reach – Mobile Websites Have Broader Reach
    Because a mobile website is accessible across platforms and can be easily shared among users, as well as search engines, it has far greater reach capability than a native app.

  • LifeCycle – Mobile Websites Can’t be Deleted
    The average shelf-life of an app is pretty short, less than 30 days according to some research, so unless your app is something truly unique and/or useful (ideally, both), it’s questionable how long it will last on a user’s device. Mobile websites on the other hand are always available for users to return to them.

  • A Mobile Website Can be an App!
    Just like a standard website, mobile websites can be developed as database-driven web applications that act very much like native apps. A mobile web application can be a practical alternative to native app development.

  • Time and Cost – Mobile Websites are Easier and Less Expensive
    Last but certainly not least, mobile website development is considerably more time and cost-effective than development of a native app, especially if you need to have a presence on different platforms (requiring development of multiple apps).

  • Support and Sustainability
    The investment considerations of app vs website don’t end with the initial launch; properly supporting and developing an app (upgrades, testing, compatibility issues and ongoing development) is more much more expensive and involved than supporting a website over time.

The investment considerations of app vs website don’t end with the initial launch; properly supporting and developing an app (upgrades, testing, compatibility issues and ongoing development) is more much more expensive and involved than supporting a website over time.

When Does an App Make Sense?

Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense:

  • Interactivity/Gaming – for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future.
  • Regular Usage/Personalization – If your target users are going to be using your app in a personalized fashion on a regular basis (think EverNote) then an app provides a great way to do that.
  • Complex Calculations or Reporting – If you need something that will take data and allow you to manipulate it with complex calculations, charts or reports (think banking or investment) an app will help you do that very effectively.
  • Native Functionality or Processing Required – mobile web browsers are getting increasingly good at accessing certain mobile-specific functions such as click-to-call, SMS and GPS. However, if you need to access a user’s camera or processing power an app will still do that much more effectivley.
  • No connection Required – If you need to provide offline access to content or perform functions without a network/wireless connection then an app makes sense.

As with any project, when developing an app you want to ensure that your are getting an optimal return on your investment. What you want to avoid at all costs is the needless and expensive exercise of building an app to do something basic that can be achieved with a mobile website.

In Conclusion

As long as mobile remains a relatively new frontier, the “app vs web” question will remain a very real consideration for organizations seeking to establish a mobile presence. If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily shared between users and found on search engines, then the a mobile website is the logical choice. On the other hand, if your goal is interactive engagement with users, or to provide an application that needs to work more like a computer program than a website, then an app is probably going to be required.

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